Most people just use their current job title and company in their headline. While this approach is perfectly acceptable, it is worth bearing in mind that LinkedIn’s algorithm factors keywords in the headline in terms of how you rank in searches.
If used sparingly, the headline can also reinforce your brand beyond your current role and company. The goal here is to be authentic to your brand and include only what you are truly known for in your headline. You don’t want to come across as gimmicky or trying too hard to impress. If you are an author, a regular columnist, a regular keynote speaker, you are a known thought leader in an industry, or you serve on a board of directors in addition to your full-time role, those are all appropriate to include in your headline.
Again, use sparingly, and if it doesn’t feel quite right, just stick to your title and company. Here are some LinkedIn headlines of prominent influencers, as of publication of this guide:
Mike O’Neil CEO, Integrated Alliances; Forbes Top 50 Social Media Influencer Sales Navigator Expert, Trainer; Speaker, Author, Futurist, LinkedIn Industry Leader
Liz Ryan Founder and CEO, Human Workplace; Author, “Reinvention Roadmap”
Jeff Selingo New York Times bestselling author, Washington Post columnist, higher education strategist, LinkedIn Top 10 Influencer